Gifts aren't time related
Why are we getting pressured to buy certain people gifts?
A gift is something you get someone when you notice the soon-to-be-gift first, then you think about the person that popped in your head at that time (e.g "oh, person x really loves candle socks, i'm gonna get him this one!') THAT is a gift. The things someone gets for his birthday are not gifts, the gifts you get at Christmas are not gifts... and so on, any 'gift' you get because of a time related event, is not a gift; it's a social token that you have to give back!